Tang developed a brand identity around the rationale of “professional and personal” and as Two Front Teeth was a new start-up business Tang was not tied to any brand history, allowing for free creative exploration to find a strong and intelligent solution.
A brand identity that balances warm colour use and soft edges with a clean professional execution but also a brand identity that when you carefully study can leave you with a warm “smile” as you discover two front teeth in the white negative space formed by the logotype.
One of the strongest selling points of Two Front Teeth is the quality of the photography by a commercial photographer with over 15 years of top level experience. So the key to implementing successful communications was to allow the work to speak for itself. The website being the most accessible and complete source of Two Front Teeth portrait photography needed to stay focussed on this photography along with an easy to use portfolio navigation. The page was built around this portfolio adding supporting company information discretely around the outside.
A logistical issue for the website was that by the nature of Two Font Teeth capturing high volumes of portfolio standard work, the choice of photography online needed to be modified and updated on a weekly basis. Tang developed a bespoke Content Management System to edit copy, re- organise page structure, and more importantly position on screen, resize and upload new images to ensure the very best of Two Front Teeth was always online.
A series of posters were designed that were bespoke to each event venue, keeping the message relevant and personalised to each audience. The design remained focussed on the photography and each themed around “childhood memories” such as running around pretending to be planes (RAF Benson) and crawling in, walking out (Nursery).
To support the posters a series of postcards were also designed each with a different child and colour scheme on the front and different selections of photography miniatures on the reverse.walking out (Nursery).
