IHS Energy

IHS Energy provides E&P data, information, software, training and consulting that help the energy industry to reduce uncertainty and enhance profitability.

A global network of technical teams and industry experts stay in touch with E&P activity in every major producing area around the world – in more than 200 countries – to provide the most comprehensive and accurate databases and decision-support solutions available when, where and how they are needed.

Brief: The audience was well educated and high cost influence. The research rejected any hard selling tactics and less than cache brides. The key was in supporting their company role and reducing risk in their venture investment decisions. The previously under valued catalogue of over 200 Energy Studies were re-organised, re-catagorised and modernised to become a useful tool to anyone needing instant access to field research.

Direct Mail: This was to get opt in for Energy Studies and all its benefits. This allowed for continual development of the relationship between IHS Energy and venture investors.

Online Registration & Interactive CDROM: This allowed enquiries to instantly register online to receive the printed catalogue as well as an Interactive CDROM with additional functionality in the post free of charge. The data captured was used by the account handlers to establish on-going communications as a reminder of IHS Energy support.

Printed Catalogue: This was used as an under arm publication by Account Managers to keep venture investors aware of the breadth of IHS Energy Studies.

The catalogue along with other benefits such as on-hand consultancy advise from on the road Account Managers who could help to interpret and even commission new studies, was a lever to persuade venture investors to opt in to receive regular communications about hot spots around the world, economic and political changes so that IHS Energy would remain the name in the industry over its incredibly long buying cycle. If a venture investor does want to drill for oil in Lybia you won’t persuade them to do so, all you can do remain under their nose until they do.

IHS Energy

Creative Marketing Tang Media © 2010