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Stroud High School

A prestigious school with a high reputation that continually improves on the already high student achievements every year, nurtured by a team of incredibly committed teachers and faculty members who not only facilitate an excellent education but also a learning environment to be cherished.
Stroud High School
Branding: Develop branding to advance the tradition of the school into a new dynamic approach to learning, implemented into stationery, literature and website. The result was a bold, modern identity that reflected a long established past.
Corporate Literature: Prospectus, 16 pages with crisp professional layout. Due to constricted budgets all photography was done in-house by our Creative Director.
Prospectus 1
Prospectus 2
Direct Mail:

Postcard “Wish you were here” to promote the school and ensure the high volumes of applicants to drive high achieving pupils.
Leaflet, Letter & CDROM “What is tomorrow’s science worth to you?”
The leaflet commission a local photographer to take stills of science objects used in lessons and a central theme shot of the school assembly where the pupil’s future careers in science were suggested. The campaign was successful in raising over £50,000 in charitable contributions from businesses and parents making the school eligible for a £250,000 grant to build and support a new science building on the current land holding.
Website:

Main school website. This needed to support the branding and new prospectus. The site was constructed in html to assist with Google searches on relevant topics. The site needed to be flexible to accommodate varying volumes of content per page and covered over 12 pages, 12 images and 63 linked documents.

Science Award Campaign Microsite. This needed to be instantly recognisable with the printed direct mail and easily lead the browser to register an intent to make a donation.
 
   
 
Creative Marketing Tang Media © 2008