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Ultra Villas |
When do you invite a new agency into the process? Tang prides itself on it’s flexibility to pick up project at any stage of the process and resolve inherited complications.
Listening and understanding Ultra Villas needs we immediately were sensitive to their brand language and creative direction for their new Florida sales brochure. Managing multiple operational touch points we managed the process successfully from design through to delivery of the printed brochure. |
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|  | | When your market matures and your target audience changes the same old formula no longer applies. A closer look at who your customers are and messages that will appeal to them will adjust the language and tone of voice of your advertising.
The overseas property market within has in many cases matured from low cost entry to higher prices that for UK investors are comparable to the home market. Ultra Villas needed to adjust their advertising approach to clearly incite a desire to a ‘lighthouse’ brand rather than a heavy explanation of ‘this is why’, and sample portfolio of properties.  | |  | |  | |  | | Tang has continued to support Ultra Villas marketing activities by managing all the advertising with resizing and making artwork ready placements through a high volume publications and frequencies.  |
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