Tang delivered an extensive interactive presentation that would communicate internal brand values to key personnel within the Middle East & North Africa division of the world's most international tobacco group.
The presentation had different levels of navigation to give the user linear progression as well as being able to jump to any topic.
The concept was build around a 3D model of a pyramid that animated according to topic, section and exit. This was also supported by 3D models and animation for important analogy maps as well as a brand specific activity.
The project was so successful that is proceded to a second stage development to be distributed on CD-ROM as internal communications to educate the British American Tobacco brand values.
