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British American Tobacco |
| Tang delivered an extensive interactive presentation that would communicate internal brand values to key personnel within the Middle East & North Africa division of the world's most international tobacco group. |
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|  | | The British American Tobacco presentation had different levels of navigation to give the user linear progression as well as being able to jump to any topic.
The concept for the British American Tobacco presentation was built around a 3D model of a pyramid that animated according to topic, section and exit. This was also supported by 3D models and animation for important analogy maps as well as British American Tobacco brand specific activity.  | |  | |  | | The British American Tobacco project was so successful that is proceded to a second stage development to be distributed on CD-ROM as internal communications to educate the British American Tobacco brand values.  |
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