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British American Tobacco |
| Tang delivered an extensive interactive presentation that would communicate internal brand values to key personnel within the Middle East & North Africa division of the world's most international tobacco group. |
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|  | | The presentation had different levels of navigation to give the user linear progression as well as being able to jump to any topic.
The concept was build around a 3D model of a pyramid that animated according to topic, section and exit. This was also supported by 3D models and animation for important analogy maps as well as a brand specific activity.  | |  | |  | | The project was so successful that is proceded to a second stage development to be distributed on CD-ROM as internal communications to educate the British American Tobacco brand values.  |
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