|
 |
|
Branding: The brand name that existed for over 10 years needed to reflect the growth of the business started from a kitchen table to managing blue-chip national campaigns. The new trademark re-enforced the name with a subtle cube that would become the building block for supporting implementation across stationery, literature and company website.  |
|
 |
|
 |
|
Advertising: Large double ads were placed in business to business magazines such as the Marketing Weekly Showcase which coincided with direct mail campaigns and telesales.  |
|
 |
|
Christmas Microsite: The holding page that preceded the new website launch coincided with Christmas so the brand was wrapped up and presented online while important development work occurred in the background. |
|
 |
|
Website: The main aim of the site was to illustrate how any single marketing activity cannot happen in isolation or without a central data source to implement and measure successful campaigns. |
|
 |
|
Xmas Animation: This doubled up as an animated electronic Christmas card and to inform clients and suppliers of the dates the head office will be closed for over the Christmas period. A great way to end the work day before the Christmas holiday, driving home…  |
|
 |
