Suzanne Neville
Suzanne Neville is one of the UK's premier award winning couture wedding dress designers, supplying gowns to many of the rich and famous. A renowned brand in bridal gowns with a prestigious showroom positioned in fashionable Beauchamp Place, London and stockists worldwide.
Working with a new dynamic public relations team ‘Cherry PR’ has developed the opportunity for Suzanne Neville to design dresses under the guidance of the X Factor mentors for Stacey Solomon, Miss Frank and Lucie Jones.
With X Factor finals in full swing over 26 million of the public watched the most recent finals and is an excellence publicity opportunity. Ensuring that the website is immediately updated and found online for ‘Suzanne Neville X Factor’ searches helps to capitalise on this exposure and support other traffic channels.
The online brand needed refreshing so Tang gave the website a complete visual overhaul. New screen design, navigation and animated interaction for over 90 pages, 80 high quality photographs and 50 regional stockists.
The screen design stripped away unnecessary decoration and gave prominence to the strength of the couture gowns through the photography by renowned photographers. It returned to classic British structure and simplicity in its design approach and aimed to offer more than just a 'me too' attitude.
The website is built in the latest online software and implements new coding methods that permit the site to be one of very few with scalable high quality photography to fit varying monitor sizes and resolutions.
The card took on every childhood desire as a budding want to be fashion designer of cut-out models and fold around clothing. The three outfits corresponded to the recent awards Suzanne received that year as a bridal designer.
The intention of the literature was to raise the brand awareness of Suzanne Neville as a new designer option to stockists against a broad spectrum of well-established designers.
Positive feedback was received in the comments that stockists and suppliers had actually cut out the Santa figure dressed him and placed him on top of their monitors to enhance the other office festive decorations. It was an out of the ordinary format that got noticed and remembered.
Roll over each of the thumnails to enlarge card views
