Suzanne Neville
Suzanne Neville is one of the UK's premier award winning couture wedding dress designers, supplying gowns to many of the rich and famous. A renowned brand in bridal gowns Suzanne Neville has a prestigious showroom positioned in fashionable Beauchamp Place, London and stockists worldwide.
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The online brand for Suzanne Neville needed refreshing so Tang gave the Suzanne Neville website a complete visual overhaul. New screen design, navigation and animated interaction for over 90 pages, 80 high quality photographs and 50 regional stockists.
The screen design for the new Suzanne Neville website stripped away unnecessary decoration and gave prominence to the strength of the couture gowns through the photography by renowned photographers. It returned to classic British structure and simplicity in its design approach and aimed to offer more than just a 'me too' attitude.
The Suzanne Neville website is built in the latest online software and implements new coding methods that permit the site to be one of very few with scalable high quality photography to fit varying monitor sizes and resolutions.
To respond to online pressure to know more about Suzanne Neville the designer and her couture dresses, Tang were commissioned to build a Suzanne Neville Blog where online interest could find editorial and personal write ups by Suzanne.
The Blog is able to go into more detail on Suzanne Neville designer collections than her showcase website and in turn capture the interest of online visitors to raise the Suzanne Neville brand online. With regular updates that visitors will find of interest the Blog will be a welcome compliment to all the other online articles about Suzanne Neville.
To further support online interest Suzanne Neville now tweets through her twitter account and upload photos to flicker that both feed her Blog.
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Working with a new dynamic public relations team ‘Cherry PR’ has developed the opportunities for Suzanne Neville to design dresses for the rich and famous generating strong public relations in printed publications, online publicity and television.
Regularly featured in bridal magazines, Suzanne Neville designer wedding dresses receive constant exposure and continues this appeal across light reading such as OK and Hello. Online publicity ensures high volumes of pages with reference to the Suzanne Neville name and stand alone activity for A listed celebrities continues to raise her brand.
Celebrities to adorn Suzanne Neville dresses include Anna Friel turning on the London Christmas lights, Holly Willoughby in Dancing on Ice, Emma Bunton in Don't Stop Believing , Amanda Holden to the Sex and the City Film Premiere, Alesha Dixon in Strictly Come Dancing, and even finalists in the X Factor.
The Suzanne Neville Christmas card took on every childhood desire as a budding want to be fashion designer of cut-out models and fold around clothing. The three outfits corresponded to the recent awards Suzanne Neville received that year as a bridal designer.
The intention of the literature was to raise the brand awareness of Suzanne Neville as a new designer option to stockists against a broad spectrum of well-established designers.
Positive feedback was received in the comments that stockists and suppliers had actually cut out the Santa figure dressed him and placed him on top of their monitors to enhance the other office festive decorations. It was an out of the ordinary format that got noticed and remembered.
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