Foundation
Foundation is a marketing technology solutions agency that supports blue-chip private sector companies, charities and government departments. Tang was invited to develop the brand and manage the creative activities across many marketing channels.
The brand name that existed for over 10 years needed to reflect the growth of the business started from a kitchen table to managing blue-chip national campaigns. The new trademark re-enforced the name with a subtle cube that would become the building block for supporting implementation across stationery, literature and company website.
Large double ads were placed in business to business magazines such as the Marketing Weekly Showcase which coincided with direct mail campaigns and telesales.
The holding page that preceded the new website launch coincided with Christmas so the brand was wrapped up and presented online while important development work occurred in the background.
The main aim of the site was to illustrate how any single marketing activity cannot happen in isolation or without a central data source to implement and measure successful campaigns.
This doubled up as an animated electronic Christmas card and to inform clients and suppliers of the dates the head office will be closed for over the Christmas period. A great way to end the work day before the Christmas holiday, driving home…
