Seasonal Communications
Every year businesses send each other seasonal communications full of good cheer and although they may not appear to have commercial motives they are a unique opportunity to re-enforce your brand value with a less formal and corporate language. Seasonal communications tailored to your service strengths that are both engaging and memorable.
Case study examples:
How you reach your customers is up to you, we can deliver concepts that work on print, interactively on screen or combined across both. And remember, it’s never too early to start planning for next years Christmas campaign.
Recent research found that 83% of businesses who send Christmas cards say that doing so keeps their company “front of mind”, that 51% of these companies say that sending cards “increases sales”, that 80% of business customers “feel valued” when sent a card and that the average “increase in the bottom line” reported by those who say sending Christmas cards increases sales by 24%. (smaller companies reporting even greater profitability rises) *
* Source: Continental Research, Corporate Christmas Card Research 2003
To re-enforce the launch of the new brand, Tang creative team adapted the Aurix audio wave into a symbol of Christmas.
Having recently won three prestigious national awards Suzanne wanted to take full advantage of this high level of industry recognition with her exisiting and potential network of stockists and brides.
Rather than send out a cold email informing clients and suppliers when Foundation would be closed for the Christmas period, Tang developed an animation to get everyone into the festive mood.
Being in the business of a white Christmas, Laundrycraft sent out snow scene card that smelt uncannily like soap powder.
Christmas is one of the busiest imes of the year for so Two Front Teeth wanted flyers to remind cusomters of last dates and promotional offers.
To support self promotion at Christmas we developed an online game 'Tangerines' with a high score table to help get email recipients in the festive mood.
