Good Earth Teas
Owned by Tetley, Good Earth Teas is a range of teas with ethical ambitions to be 'good to the planet, good to others and good for you'.
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Working closely with ASHA an award winning industry leading agency Tang helped translate and evolve onscreen design ambitions for the Good Earth Teas website. The eventual design was a careful balance between the brands organic nature and the promotion of a commercial product that was fluid and complex without demanding excessive bandwidth.
The website was built on a CMS (Content Management System) to allow easy self management of content updates, SEO (Search Engine Optimisation) keywords and campaign specific pages all delivered to an immoveable deadline in order to support national TV advertising.
