ADM Promotions
ADM is a highly successful, strategic and creatively focused communications agency focusing on Point of Sale and Promotional Products for household brands such as Coca-Cola, Guinness, Nestlé, Peperami, Persil and Sony.
Roll over each of the thumbnails to enlarge website screen views
Working closely with ASHA an award winning industry leading agency Tang helped translate and evolve onscreen design ambitions for the ADM Promotions website. The eventual design was a controlled design with muted tones that allowed the promotional pieces to jump out with accents of colour. The brand involved an androgynous character that brought to life through actions areas and topics of the website. To support this character activity Tang developed traditional animations for online pages.
The website was built on a CMS (Content Management System) to allow easy self management of content updates, SEO (Search Engine Optimisation) keywords and campaign specific pages. A flash API (Application Programming Interface) was developed to allow easy self management of photography to show off recent case study examples.
The screen saver was developed around the brand character appearing in holiday postcards suggesting where in the world the brand has been. The on screen branding also supported global offices and was distributed on bespoke branded memory sticks.
The templates were flexible enough to accommodate content for the website launch as well as the following seasonal page for Christmas.
